Redefining Business: Ricardo Amorim Brings AI and Design to the Forefront
For a day of immersion in innovation, design, and worldwide trends, leaders and industry professionals are scheduled to gather at the IV World Plastic Connection Summit. Renowned economist Ricardo Amorim will deliver a lecture about the effects of artificial intelligence and other transformations in the shifted plastics industry, which is one of the program’s highlights. The event will be held at the Novotel Center Norte in São Paulo from April 8 to April 10, with the public being able to attend on the 8th. Think Plastic Brazil, founded by the Brazilian Plastic Institute (INP) and in collaboration with ApexBrasil (the Brazilian Trade and Investment Promotion Agency), is in charge of hosting the event.
“This event is a milestone for the industry, bringing together some of the brightest minds in innovation, design and economics to discuss the future of our converted plastics industry. The agenda has been carefully structured to provide a broad overview of key global trends, covering everything from the internationalization of business to the impact of Artificial Intelligence and accessibility on design. We expect attendees to leave the meeting not only informed, but inspired to innovate and lead the next phase of the industry”, highlights Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
MORNING OF INSIGHTS ON INNOVATION, DESIGN AND FEMALE LEADERSHIP
Starting at 7:30 a.m., there will be a welcome coffee and registration, followed by the Yearbook 2025 launch, an introductory video screening, and institutional speeches. The round table “Design and Innovation” will kick off the event’s discussions at 8:30 am. Marco Lobo, Dijon de Moraes, and Gisele Raulik will explore the key developments in the industry.
At 9:30 a.m., João Henrique Alves (Valgroup) will give a lecture entitled “Brazil: from adversity to leadership in global packaging trends”, analyzing the challenges and opportunities for the Brazilian industry on the international stage. After a coffee break at 10:30 a.m., the program will resume at 11 a.m. with a presentation by Drummond Advisors, which will launch the Internationalization Guide for companies seeking to expand their businesses globally.
Next, at 11:15 a.m., the panel “Women in Leadership”, with Neivia Justa, Director of Communications & Marketing and a reference in diversity and inclusion in the corporate environment; Ana Cristina Paiva, Regional Sales Manager for ExxonMobil Química in Latin America; Bruna Folster, Executive Vice President of Sales at Eco Ventures Brazil; Ianda Lopes, Legal Director at Uber; and Karen Sandhof, a senior executive with extensive experience in technology and operations, will discuss the challenges and achievements of women in the sector, bringing reflections on gender equity and leadership in the corporate environment. The morning period ends at 12:15 p.m., with lunch and networking time.
AFTERNOON OF TRENDS IN COLOR, DESIGN AND ACCESSIBILITY
The program returns at 1 p.m., with the lecture “Colors and Brazilian Design for the World“, led by Ângela Hirata, director of foreign trade at Alpargatas SA, who will share her experience in taking Brazilian brands to the international market, showing how she led the company (Alpargatas) to export to 5 continents in more than 80 countries, with the brand ‘Havaianas’ positioned in the market.
At 2:00 p.m., Carlos Oliveira and Sandra Marchi will present the “see color” panel, a tactile language method that uses high relief, as well as Braille, to provide access to color information for people with visual impairments (blind, low vision or color blind). The talk will present the application of innovation in the most diverse applications of plastic.
Next, at 2:30 p.m., the event brings one of the most anticipated moments: the launch of Color Trend 2026, an international guide to color trends with a focus and research from a Brazilian perspective, dedicated to the converted plastics industry, presented by renowned architect Marcelo Rosenbaum, who will share the colors inspired by Brazilian biomes that will be trending next year and their impact on design and industry.
Finally, a coffee break and the see color experience take place at 3:30 p.m., providing a moment of interaction and experimentation with the new trends presented.
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS, BY RICARDO AMORIM
At 4:00 p.m., economist Ricardo Amorim will take the stage to present the lecture “Artificial Intelligence and other paradigm shifts that will transform your converted plastics business.” Amorim will address the technological innovations that are shaping the sector and how companies can prepare for this new reality. “Artificial Intelligence is reshaping entire industries, and the converted plastics sector is no exception. Companies that know how to take advantage of this revolution will have significant competitive advantages in the coming years,” highlights Ricardo Amorim.
CLOSURE AND AWARDS
The event will conclude at 5 p.m., with a cocktail reception and the International Award 2025 ceremony, recognizing the highlights of the sector.
In addition, the event will bring a sensory innovation to the venue’s ambiance with the fragrance produced exclusively for the IV World Plastic Connection Summit, in partnership with Vollmens, called “From Brazil to Brazil”. The essence will be diffused throughout the venue, allowing all participants to appreciate the new sensory dimension that the fragrance brings to the event.
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